The fact improves the SEO of your blog should be one of your main goals when using this tool. Surely, you have heard many times that it takes high technical knowledge to achieve it. This is only partly true. Even not being an expert, we can implement improvements on our own.
From Positio Marketing Online we want to help you with your blog. If you wish, our technicians will implement all possible improvements for perfect positioning and operation. In addition, we also have a team of copywriters capable of preparing texts for your page.
But if you are looking to improve the SEO of your blog on your own, it can also be achieved. In the following article, we are going to compile a series of tips that are easy to apply and that do not require great technical knowledge. Rather, it is about some recommendations when writing and publishing a post that can help considerably improve your positioning.
Optimize titles to improve your blog’s SEO
There are certain titles, especially in personal blogs, that can be very beautiful, but are tremendously ineffective, either due to lack of optimization, by extension, or because the topic of the post is not clear. The most important thing at the time of the headline is to know what is going to be written about or what doubt or problem is going to be solved with it.
- The main keyword of your post must be included in the title
- Is the article intended to solve a problem or question? If yes, please let us know in the header
- Be careful with the extension. Do not exceed 70 characters, since it is the maximum that Google shows in its searches
- The further to the left your keyword is, the better. Yes indeed. Please make sure the title is not meaningless
Take care of the URL’s of your blog
One of the great forgotten when it comes to improving the SEO of your blog. If you publish on Blogger or WordPress, these platforms will take care of generating an automatic URL. Unfortunately, it is usually not very correct when it comes to SEO.
- Never leave URLs by default
- Eliminate particles and prepositions
- The dashes are much more recommendable than the low bars
- Strange characters, accents, or question marks must be totally prohibited
- The keyword must be included in your URL
- The shorter a URL is without losing meaning, the better
Take advantage of internal links
This point is essential when writing a new article: add links from a previous post that is related to it. You provide information to the reader and make it easier for Google to navigate your site.
- If you do not have articles to link, write them down and when you have the opportunity, edit the post to add it
- Check previous articles to see if you can link to your new post
- Anchor Text is important. Much better phrases that describe the theme than using phrases like “click here”
- Do not abuse the links
- Also links to external pages
Don’t forget about the images
When it comes to improving the SEO of your blog, images are essential elements. Optimize them for quality and, of course, SEO.
- Use descriptive names in the images you upload
- Add the “alt” tag to all the photos you include in your articles
- Do not abuse the keywords
- Optimize the size and weight of images
Consistency is the foundation of success
A big little secret: Google likes recent and up-to-date content. He considers it more useful for users. Therefore, make your own calendar with the days on which you are going to publish, diversify the content, create compilations and update your old articles.
Instead, what you should never do to improve your blog’s SEO is change the image and title and republish it. This could be very counterproductive.
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