The digital revolution is transforming the social landscape within work teams at an incredibly fast pace. As a result of this, the urgent need has arisen for companies to make this change as an opportunity to be promoters of the new era of internal communications.
According to the “Change and communication ROI” survey, prepared by Towers Watson, social networks serve to improve company communication. Here it is indicated that 56% of the surveyed employers use various social platforms as a tool for internal communication with their collaborators.
However, despite their known impact on the efficiency of interactions. These powerful platforms have not yet been able to experience the expected boom due to diverse opinions. They generate at the senior management level.
Although social media offers us a huge number of simple social tools to benefit the company. There are certain barriers perceived by employers that prevent them from assuming them as a formal communication model. One of the main fears centers on the propensity for criticism and conflicts within teams. Derived from the misinterpretation of critical issues. Or the disclosure of confidential information, which can damage the corporate image.
To avoid these problems and obtain a complete integration of these tools. It is necessary to take into account a series of concepts that will become key so that networks remain a powerful work weapon. Next, we give you 5 tips on the use of simple social tools for internal communications:
The sense of belonging that can derive from building communities through social networks is based on a fundamental pillar; the principles of collaboration that reinforce the values of the company. It is important not to separate the management of social networks from the general internal communication strategy of the company.
You should not fall into the error of initiating communications in a certain social network without first establishing the coordination that will take place, whether digital or physical, with the rest of the company.
It is important to be clear that beyond being an efficient channel of dissemination, social networks have as their main objective the formation of communities. This is achieved through the continuous promotion of interaction among its members, who constantly collaborate for a common goal.
For this, it is essential to occupy these platforms to promote social relations in the company through the creation of pleasant and cohesive virtual spaces. Listening to what the team has to say and establishing a direct dialogue with the collaborators are two key actions to achieve this goal.
There are endless social networks and tools to use in this change. How to choose the best one? You need to analyze two things:
Take advantage of the advantages offered by already established platforms. Giants like Facebook or LinkedIn offer familiarity to users, as well as an intuitive design that is easy to acquire for those who are just joining the platform.
Identify the resources available to determine the feasibility of creating a social network for the company. This option offers greater guarantees in terms of information privacy, in addition to strongly strengthening ties between workers.
It is highly advisable to provide the organization with a digital code of conduct that regulates the online actions of workers. Let us remember that one of the main barriers is precisely the fear of internal conflicts. An aspect that can be approached in a practical way with a policy manual on the use of social media.
One of the great benefits of digital media is undoubtedly the enormous amount of information that is generated from its use. These metrics should be analyzed and not just stagnant numbers in the database.
A concrete example is the usage statistics, which will be an inexhaustible source. And very convenient to know the interests and concerns of the internal audience. Analyzing this data and continuous learning will be essential to renew current strategies and establish new action plans.
The primary objective of social networks is to build communities, a premise that contributes to creating a sense of belonging among employees that provides the possibility of promoting dialogue and improving relationships between all corporate levels.
This concept could reach its peak as companies understand the benefits of these powerful communication platforms. As long as the rules of the game that will determine the behavior of all agents are established in advance to obtain the maximum benefits from this solution.